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Universities
Build stronger university engagement in Brazil & Latin America
Brazil and Latin America offer significant opportunities for UK universities — but sustainable recruitment is built through relationships, understanding and consistent engagement.
Maze Education helps UK universities navigate the region, connect with the right schools and counsellors and build a meaningful long-term presence.
At the centre of this work is the UK Study Network.
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The UK Study Network
The UK Study Network was created to strengthen the relationship between UK higher education and schools across Brazil and Latin America.
Rather than focusing purely on student recruitment, the network brings universities and school counsellors together through professional development, events, school engagement and ongoing dialogue.
The principle is simple:
Better informed counsellors lead to better informed students — and better outcomes for universities, schools and families.
Connect with schools and counsellors
Building a market isn't about collecting school contacts.
It's about understanding which schools are relevant, developing relationships with the people advising students and remaining part of the conversation throughout the year.
Through Maze and the UK Study Network, universities can engage with a growing community of schools and counsellors across Brazil and Latin America through:
School visits and engagement
Webinars and online engagement
Market visits and
itineraries
Counsellor
networking
University
presentations
Introductions and relationship development
Professional development events
In-country
events
Ongoing communication with counsellors
Be part of counsellor education
One of the most effective ways for universities to develop meaningful relationships with schools is to contribute to the professional development of the people advising students.
UK Study Network events are designed around the questions counsellors actually need answered — from admissions and qualifications to pathways, university selection, subject strengths and the student experience.
Universities therefore have an opportunity to do more than promote themselves.
They can demonstrate their expertise, help counsellors understand UK higher education and build relationships that continue long after an event has finished.
Market insight
Brazil is not a single, straightforward recruitment market — and neither is Latin America.
Schools, curricula, family expectations, university awareness, affordability and recruitment channels vary considerably.
I help universities understand where their opportunities are, which audiences they should prioritise and how their proposition is likely to be understood locally.
This can include market intelligence, competitor insight, qualification and admissions context, school mapping and advice on recruitment strategy.
In-country support
For institutions that want a deeper presence, Maze can provide ongoing support in the region.
This can range from planning and delivering a market visit through to longer-term representation, school engagement, partnership development and recruitment activity.
The objective is to provide universities with experienced local support while remaining closely aligned with institutional strategy and objectives.
More than recruitment
Some of the most valuable relationships between universities and schools go beyond recruitment.
Maze can also help identify opportunities for broader institutional engagement — including academic collaboration, school partnerships, enrichment activities and other initiatives that create stronger connections between UK higher education and education in Brazil.
A significant decision deserves good information
Maze sits between two worlds.
I understand UK higher education and the realities facing university international teams, while being based on the ground in Brazil and working directly with schools, counsellors, students and families.
That combination allows universities to approach the region with better information, stronger relationships and a genuinely local perspective.
Looking to strengthen your presence in Brazil or Latin America?
Let's talk.